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Dealer-only trade car auction

From printout to page: vehicle auction registration made legible

A dealer-only trade car auction in Fort Wayne, Indiana, 8 staff, one locally managed operation. 4 changes to how it handles vehicle auction registration online, handed over 25 working days after content approval.

ClientDealer-only trade car auction
RegionFort Wayne, Indiana
Team8 staff, one locally managed operation
Build time25 working days
Before the build

What was the starting point?

The reference material for vehicle auction registration was a print-layout attachment. On any screen smaller than a desk it was an act of endurance to read.

!The problem

Day to day with vehicle auction registration, the file mixed several subjects with no way to link to a single answer. Staff sent the whole attachment even when the caller needed one small detail.

The work

What did we build for the dealer-only trade car auction?

The old document became a set of readable sections on registration requirements and vehicle condition notes, with headings that describe their contents and links that jump straight to them. A print-friendly version is still available.

  • UsedHTML reference pages

  • UsedDescriptive headings

  • UsedSection links

  • UsedPrintable summary

Timeline

How long did it take?

25 working days after content approval, including staff review and handover.

  1. Approve

    Content approved

    The dealer-only trade car auction signed off the content. The working-day count starts here, not at the first call.

  2. Build

    The build

    HTML reference pages, Descriptive headings, Section links, Printable summary. Each part built to the brief above.

  3. Review

    Staff review

    Staff at the auction house checked the result before anything went live. Changes went back through the same review.

  4. Hand over

    Handover on working day 25

    The team took the finished work over 25 working days after content approval, with staff review and handover included in that count.

After the build

What changed for the auction house?

For vehicle auction registration, staff reply with a precise link instead of an attachment. The document's contents finally work at the speed of the questions.

Our vehicle auction registration material was always good; the format was the problem. On the page, people actually use it.
Ursula LongfellowSeller liaison, dealer-only trade car auctionFort Wayne, Indiana

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Questions about case 08

What kind of auction house was this?

A dealer-only trade car auction in Fort Wayne, Indiana, with 8 staff, one locally managed operation. We describe clients by type, size and region rather than by name, so the business is not identified on this page.

How long did the work take?

25 working days after content approval, including staff review and handover. The clock starts when the content is approved, so time spent gathering material beforehand is not counted.

What did the build include?

The old document became a set of readable sections on registration requirements and vehicle condition notes, with headings that describe their contents and links that jump straight to them. A print-friendly version is still available. The parts used were: html reference pages, descriptive headings, section links, printable summary.

Could the same work suit my auction house?

Often, if your registration inquiries look like the ones described here. In a short walkthrough we look at what your site and inbox do today and say plainly whether this kind of change is worth making. Plans start from $127 a month.

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