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A website that reads like a condition report: precise, factual, in order.

A managed, custom-coded website for vehicle auction houses: live in 7 days, 90+ PageSpeed, weekly run list updates, researched articles and hosting included, from one monthly fee.

From$127/mo
Build fee$697
Live in7 days
PageSpeed90+
RUN #0417Sample run card
2019 Example Sedan LX
A sedan photographed side-on in a dark studio, the way a lot photo is shot for a listingLot photo
VIN1EX••••••••00417
MileageExample, unverified
Title status Clean (example)
GradePer your scale
Registration to your CRM
90+ PageSpeed
Dealer-only lanesPublic auctionsSalvage and total-lossClassic and collectorGovernment and fleetRepossession and lienholderOnline simulcastExotic and specialty
90+Google PageSpeed, guaranteed
7days to launch on Run List
5revisions a month included
$0build fee due until your site is live

Five ways a generic site costs an auction house dealers and consignments

A pulled or rescheduled lot still reads as running

A dealer plans a trip around a run that no longer holds, and your team spends the morning fielding the same call instead of running the sale.

Cost: dealers who do not show, and lanes that look disorganized on the one day it matters most.

A printed run sheet stands in for a real listing page

A vehicle described only in a printed sheet or a PDF has no page of its own to text a buyer, to rank in search, or to update as sale details change.

Cost: a shared link that points at a generic homepage instead of the vehicle someone is actually asking about.

Title status is buried, or missing entirely

A buyer bidding on a salvage or rebuilt vehicle finds out the title status only after they ask, or after they have already registered.

Cost: a buyer who feels misled, and a listing that damages trust in every other lot you run.

Registration questions arrive after hours, and wait

Dealer credential and deposit questions do not stop at 5pm, especially the night before a sale, and an unanswered question becomes a bidder who did not register.

Cost: a registered dealer count that could have been one confirmation higher.

No page exists for the lanes or formats you actually run

A buyer searching for a dealer-only lane or a salvage sale in your area finds a competitor's dedicated page before they find anything from your house at all.

Cost: search visibility that goes to whoever built the page you did not.

Five fixes built into every plan

A status field built into every run list page

Scheduled, on the block, sold, no-sale or pulled, shown at the top of the listing and reflected on the lane page, so nobody plans a trip around a run that has changed.

A real page for every vehicle

Its own URL, its own photos, its own terms, shareable and indexed, not one row on a printed sheet that goes stale the moment the sale closes.

A required title-status field

Salvage, rebuilt, flood or clean, stated on every listing before it can publish, never left off a page by omission.

An AI Engine that answers after hours

On Condition Report and Full Consignment, registration and lane questions get answered at 9pm the night before a sale, with anything specific handed off cleanly.

A page for every lane you actually run

Built around how buyers search, so your house shows up for the formats you serve instead of losing that search to a competitor.

The signature page on every plan

The anatomy of a vehicle condition report

A car auction listing has to answer a fixed set of questions before anyone raises a hand. Here is what we build into every condition report page, and why each part earns its place.

Illustrative layout, not a live inspection
1
Run number & laneWhere and when this vehicle crosses the block
2
VIN placement & decode fieldsFull VIN, year, make, model and trim
3
Grade & inspection datePer your scale, dated to the actual inspection
4
Damage map & exterior notesPanel-by-panel notes tied to a diagram
5
Mechanical & drivetrain notesStarts, drives, known issues, as inspected
6
Title status flagClean, salvage, rebuilt, flood or parts-only
7
Mileage & odometer statusActual, exempt or not-actual, clearly marked
8
Announcements from the blockAnything stated verbally, recorded in writing
A technician in coveralls walking an inspection around a vehicle in a service bay
The inspection your grade comes from. We build the page it lands on.
1

Run number and lane

The run number and lane tell a buyer exactly where and when to be, and let them find this vehicle again instantly if they step away to check another lot.

2

VIN placement and decode fields

A full, legibly placed VIN lets a buyer or their inspector verify year, make, model and trim against public records before they ever raise a hand.

3

Grade and inspection date

A grade without a date is meaningless on a vehicle that has been sitting for weeks. Dating the inspection tells a buyer how current the assessment actually is.

4

Damage map and exterior notes

A diagram tied to panel-specific notes lets a buyer assess condition at a glance, rather than hunting through a paragraph for which side of the car was hit.

5

Mechanical and drivetrain notes

Whether a vehicle starts and drives changes its value more than almost anything else on the page, so it earns its own clearly labelled section, not a footnote.

6

Title status flag

Stating title status as a flag, not a buried line, is the single detail that most affects buyer trust on a salvage or rebuilt vehicle.

7

Mileage and odometer status

Actual, exempt or not-actual status has real legal weight, so it is shown as its own field rather than folded into a general description.

8

Announcements from the block

Anything the auctioneer states verbally at the block gets written onto the page too, so a buyer who was in a different lane at the time still sees it.

We build the page and the fields. Grading, inspection and title determinations come from your team or an inspection service you already use. We are not a licensed auctioneer, dealer or vehicle inspector.

What changes when the site is built for how a sale day actually runs

  • Run status
    Before:A pulled vehicle still lists as running until someone thinks to update it.After:Status changes to pulled the moment you tell us, shown at the top of the listing.
  • Vehicle listings
    Before:One printed run sheet covers every vehicle in the sale.After:Every vehicle gets its own page, its own photos and its own URL.
  • Title status
    Before:Buried in a paragraph or missing until a buyer asks.After:A required field on every listing, stated before anyone bids.
  • After-hours questions
    Before:A credential question at 9pm waits until morning for an answer.After:The AI Engine answers common registration and lane questions any hour, on Condition Report and Full Consignment.
  • Buyer registration
    Before:Registration happens by phone, one caller at a time.After:A registration form on the site routes straight into your CRM.
  • Closed sales
    Before:A closed sale is deleted or forgotten about.After:Closed sales move into a results archive that keeps working for search.
Included on every plan

Everything it takes to run the site, not just design it

A run list page for every vehicle

Status, condition, photos and terms, built as one reusable template.

Buyer registration into your CRM

Connected by direct API, Zapier or Make, no manual re-entry.

A row of vehicles staged in a dealership lot, waiting to run

One domain, included

Registered in your name, or point your existing one.

Managed hosting

SSL, CDN, DDoS protection and unmetered bandwidth.

A car lot seen from above, vehicles arranged in numbered rows

Weekly run list updates

Status, photos and title flags kept current through the sale cycle.

Researched articles, every week

Cited, answer-first content on process, lanes and sale formats, so your house shows up for the questions buyers search before they search your name.

A team, not a ticket queue

Revisions turned around in working days, through your client portal.

A fast page and a ranking page are not the same thing, and you need both

A page that opens instantly keeps the dealer who was about to close the tab. A page built around the lane and format someone is searching is what gets them there in the first place. We guarantee both.

  • Speed: every page is custom coded and served from Cloudflare's edge, holding a 90+ PageSpeed score under real sale-day traffic, not only on a quiet day.
  • Structure: a dedicated page per lane and sale format gives search engines something specific to match, instead of one homepage competing for everything at once.
  • Content: researched, cited articles answer the questions a buyer searches before they know your house's name.
90+PageSpeed, guaranteed
3 to 5 monthsto start ranking locally after launch
2researched articles a week, minimum

Four steps from first invoice to a live site

Nothing is charged for the build until the site is live and you have signed it off. The four steps below are the whole process.

  1. Invoice

    You pay the first monthly invoice

    That starts the plan. The build fee is not charged yet.

  2. Onboarding

    One onboarding call

    We walk through your lanes, sale formats and current run list, and agree the launch date.

  3. Build

    We build your site

    Run list pages, lane pages, condition report layout, registration and hosting, all set up before anything goes live.

  4. Launch

    You approve, then we launch

    Live in 7 days on Run List. The build fee is invoiced only once you have approved the site.

Plans

Three plans, one build fee charged after launch

Run List

The website, fully managed

$127/ month

plus $697 build fee, invoiced after launch

  • Live in 7 days
  • 2 researched articles a week

Best for a house running its first sales with a real web presence.

Start with Run List
Full Consignment

Everything, plus the Content Engine

$647/ month

plus $697 build fee, invoiced after launch

  • Live in 15 days
  • 3 researched articles a week
  • AI Engine included
  • Content Engine included

Best for a house running a full weekly content and social program alongside its sales.

Start with Full Consignment

All three tiers share the same domain, hosting, revisions and cancellation terms. See the full comparison.

Illustrative outcomes clients report

Dealers used to call asking what was running before they even opened the site. Now they pull up the run list on the way to the lot, and the calls we get are about specific vehicles instead.

Sale manager, dealer-only auction houseMoved from a printed run sheet and a static homepage

Illustrative examples of the outcomes clients report. Verified reviews are added after launch.

See your sale-day lanes built into a real site

From $127 a month, plus a $697 build fee charged only once your site is live. No pressure, no countdown timer, just a 30-minute walkthrough.

Book a demo
Questions

Six things auction houses ask before switching

What do I actually get for the monthly fee?

A custom-coded website for your auction house: a run list page for every vehicle, lane and sale-day pages, a condition report layout, buyer registration connected to your CRM, managed hosting, weekly run list updates and researched articles. Run List covers the site itself; Condition Report adds the AI Engine; Full Consignment adds the Content Engine. Every plan carries the same one-time build fee, invoiced only after your site is live and approved.

How long until my site is live?

Launch takes 7, 10 or 15 working days depending on tier, starting after your onboarding call. The build fee is invoiced only once you have approved the finished site, never at signup.

Do you grade vehicles or set reserve prices?

No. We build the page and layout your condition report lives on, but the grading, inspection, reserve price and any valuation come from your team or an inspection service you already use. We are not a licensed auctioneer, dealer or vehicle inspector.

Is the site guaranteed to be fast?

Yes, every plan guarantees a 90+ Google PageSpeed score on mobile and desktop, maintained as an ongoing standard because pages are custom coded rather than built on a page builder or template platform.

What happens on the onboarding call?

One call to walk through your lanes, sale formats, current run list and any existing branding, so we can plan the site structure before building starts. It typically runs under an hour.

Who provides the vehicle photos and condition notes?

You or your inspection team provide the photos and condition details, since that judgment has to come from someone who has looked at the vehicle. We build the layout, fields and page those details display on.

See every question, grouped by topic

A site built for vehicle auctions, live in 7 days

Plans from $127 a month. A live walkthrough shows you the run list, the condition report and the registration flow, built for your kind of sale.