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Tell us what lanes you run and we will show you the closest build.
Book a demoSee every feature
Speed, run list pages, articles, hosting and the AI Engine, in one place.
View featuresBlack Friday, one week only
Once a year the monthly fee comes down and the build fee stays off the ticket.
See the saleA managed, custom-coded website for vehicle auction houses: live in 7 days, 90+ PageSpeed, weekly run list updates, researched articles and hosting included, from one monthly fee.
Lot photoThe part I rate most highly is the form, not the visuals. It collects bidder type, sale date and vehicle reference up front, so the back-and-forth we used to do by reply has largely gone. It has quietly removed the slowest step in our intake.
We reviewed the draft on handsets rather than a big screen, deliberately. The important details sit near the top and the inquiry button is impossible to miss. The days of talking customers through the menu are over.
They asked to see the questions customers genuinely ask us about vehicle auction registration, which I respected. They identified which questions belonged on the site and we checked every answer before launch. The phone calls about basic vehicle auction registration details have noticeably thinned out.
In five places, and every one of them shows up on sale day. If two or more of these sound familiar, the site is costing you registrations.
A dealer plans a trip around a run that no longer holds, and your team spends the morning fielding the same call instead of running the sale.
Cost: dealers who do not show, and lanes that look disorganized on the one day it matters most.A vehicle described only in a printed sheet or a PDF has no page of its own to text a buyer, to rank in search, or to update as sale details change.
Cost: a shared link that points at a generic homepage instead of the vehicle someone is actually asking about.A buyer bidding on a salvage or rebuilt vehicle finds out the title status only after they ask, or after they have already registered.
Cost: a buyer who feels misled, and a listing that damages trust in every other lot you run.Dealer credential and deposit questions do not stop at 5pm, especially the night before a sale, and an unanswered question becomes a bidder who did not register.
Cost: a registered dealer count that could have been one confirmation higher.A buyer searching for a dealer-only lane or a salvage sale in your area finds a competitor's dedicated page before they find anything from your house at all.
Cost: search visibility that goes to whoever built the page you did not.It costs staff hours, paid clicks, consignments and search visibility, and none of it shows up as a line on an invoice. These are the four costs auction houses describe most often.
What is running, what do I bring to register, is lot 212 still in the sale. Each call is a person on your team not running the lanes, and the questions come back every week because the site never answers them.
If you run search or social ads to fill a sale, you pay for the click whether the page loads or not. A slow landing page on a phone at the lot means paying for visitors who leave before they see a single vehicle.
A dealer, lender or collector deciding where to send units checks your site first. No past results, no clear sale calendar and no consignor page reads as a smaller operation than you are.
Every week you do not have a page for your salvage lane or your public Saturday sale, the house that does collects those searches, those registrations and that search history.
Scheduled, on the block, sold, no-sale or pulled, shown at the top of the listing and reflected on the lane page, so nobody plans a trip around a run that has changed.
Its own URL, its own photos, its own terms, shareable and indexed, not one row on a printed sheet that goes stale the moment the sale closes.
Salvage, rebuilt, flood or clean, stated on every listing before it can publish, never left off a page by omission.
On Condition Report and Full Consignment, registration and lane questions get answered at 9pm the night before a sale, with anything specific handed off cleanly.
Built around how buyers search, so your house shows up for the formats you serve instead of losing that search to a competitor.
A car auction listing has to answer a fixed set of questions before anyone raises a hand. Here is what we build into every condition report page, and why each part earns its place.
The run number and lane tell a buyer exactly where and when to be, and let them find this vehicle again instantly if they step away to check another lot.
A full, legibly placed VIN lets a buyer or their inspector verify year, make, model and trim against public records before they ever raise a hand.
A grade without a date is meaningless on a vehicle that has been sitting for weeks. Dating the inspection tells a buyer how current the assessment actually is.
A diagram tied to panel-specific notes lets a buyer assess condition at a glance, rather than hunting through a paragraph for which side of the car was hit.
Whether a vehicle starts and drives changes its value more than almost anything else on the page, so it earns its own clearly labelled section, not a footnote.
Stating title status as a flag, not a buried line, is the single detail that most affects buyer trust on a salvage or rebuilt vehicle.
Actual, exempt or not-actual status has real legal weight, so it is shown as its own field rather than folded into a general description.
Anything the auctioneer states verbally at the block gets written onto the page too, so a buyer who was in a different lane at the time still sees it.
We build the page and the fields. Grading, inspection and title determinations come from your team or an inspection service you already use. We are not a licensed auctioneer, dealer or vehicle inspector.
Status, condition, photos and terms, built as one reusable template.
Connected by direct API, Zapier or Make, no manual re-entry.
Registered in your name, or point your existing one.
SSL, CDN, DDoS protection and unmetered bandwidth.
Status, photos and title flags kept current through the sale cycle.
Cited, answer-first content on process, lanes and sale formats, so your house shows up for the questions buyers search before they search your name.
Revisions turned around in working days, through your client portal.
Each plan includes everything in the plan before it. Here is every feature, what it does for an auction house, and the plan that first includes it.
Every page custom coded, not assembled in a page builder, and held to a 90+ Google PageSpeed score on mobile and desktop.
Run ListCondition ReportFull Consignment
Run number, year, make, model, mileage, title status, condition notes, photos and a live status: scheduled, on the block, sold, no-sale or pulled.
Run ListCondition ReportFull Consignment
A page for each lane and format you run (dealer-only, public, salvage, simulcast), plus pages for the areas your sales draw from.
Run ListCondition ReportFull Consignment
The same fields in the same order on every vehicle: grade per your scale, VIN, damage map, mechanical notes, title and odometer status, block announcements.
Run ListCondition ReportFull Consignment
A form that states what each sale requires (dealer license and resale certificate, or ID and deposit) and routes the completed registration into your CRM by API, Zapier or Make.
Run ListCondition ReportFull Consignment
Status changes, new photos, corrected mileage or title flags and sale-day details handled as part of the plan.
Run ListCondition ReportFull Consignment
5 revisions every month, each any size, completed within 2 to 5 working days. Extra revisions are a flat $20 each, never hourly.
Run ListCondition ReportFull Consignment
2 cited articles a week on Run List and Condition Report, 3 on Full Consignment, 2,500 to 3,200 words each, answering what buyers and consignors search.
Run ListCondition ReportFull Consignment
Technical and on-page SEO, area and lane pages, answer-first FAQ blocks, JSON-LD schema and an llms.txt file for AI assistants.
Run ListCondition ReportFull Consignment
Cloudflare hosting with SSL, a global CDN, DDoS protection and unmetered bandwidth, monitored by our team, inside the monthly fee.
Run ListCondition ReportFull Consignment
One domain registered in your name while the plan is active, or we point the one you already own. It stays yours if you cancel.
Run ListCondition ReportFull Consignment
What is worth keeping moves over, and old URLs are redirected to their new pages so bookmarks and rankings survive.
Run ListCondition ReportFull Consignment
Privacy, terms, cookie policy with consent that gates scripts, an accessibility statement, SMS consent wording, and sale terms, fee and disclosure pages.
Run ListCondition ReportFull Consignment
From launch day: request revisions, raise support tickets, send files and message the team in one place.
Run ListCondition ReportFull Consignment
Answers routine calls about sale times, registration requirements and lane information at any hour, and hands anything vehicle-specific to a person. Every conversation is available in a call-analysis PDF.
Run ListCondition ReportFull Consignment
A chat on every page that answers the same routine questions in writing and takes enquiry details for your team.
Run ListCondition ReportFull Consignment
The same assistant replies to text messages, Facebook Messenger and Instagram DMs, and routes buyer registrations to your team.
Run ListCondition ReportFull Consignment
We file the carrier registration business text messaging needs in the US. Carrier fees are passed through at cost.
Run ListCondition ReportFull Consignment
Posts and short-form reels on upcoming sales, notable lots and general auction topics, planned and produced for you.
Run ListCondition ReportFull Consignment
Hours, sale-day posts and photos kept current on your Google Business Profile.
Run ListCondition ReportFull Consignment
Not included on any plan: grading or inspecting vehicles, setting reserves, titling, running the auction itself, your bidding platform or CRM subscription, and paid ad spend. See the plan table or compare us with other options.
Your site is built to load fast on a phone and held to a 90+ PageSpeed standard. That matters most when you pay for traffic. A page that opens instantly keeps the dealer who was about to close the tab, and it is part of how an ad earns a better score.
We do not promise a specific cost-per-click, ranking or percentage. Ad costs depend on your bids, keywords and competition; a fast page removes one thing working against you.
Sources: Google Ads Help, "About Quality Score for Search campaigns" (checked September 18, 2026); Google Ads Help, "5 ways to use Quality Score to improve your performance" (checked September 18, 2026)
Through four layers we build into every plan: SEO so search engines can match your pages, AEO so your answers get lifted into snippets and voice results, GEO so AI assistants can read and cite you, and structured data so every page says exactly what it is.
Technical SEO (speed, clean URLs, sitemap, canonicals, redirects) and on-page SEO on every page, plus pages for your lanes, sale formats and the areas your sales draw from, so a local search lands on a page built for it.
Answer-first paragraphs, FAQ blocks and short structured answers, the format featured snippets, voice assistants and AI answers pull from when someone asks how a buy fee or a title flag works.
An llms.txt file, consistent names for your house and sale formats, and plain citable facts, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can read and cite you. No one can guarantee a mention; this makes one more likely.
JSON-LD for Organization or LocalBusiness, Service, FAQPage and BreadcrumbList, generated from what the page shows, with Review markup only for real reviews. It tells search engines exactly what each page is.
Area pages are built for the cities and regions your sales actually draw from, on your own site. Rankings build over time, usually 3 to 5 months before local rankings start to show, and we never promise a position. How SEO for auction houses works.
Nothing is charged for the build until the site is live and you have signed it off. The steps below are the whole process, including what we need from you and what keeps happening after launch.
That starts the plan and books your build. No build fee is charged at this point.
About 30 minutes on your lanes, sale formats, run list, domain and CRM. You leave with a launch date.
A recent run list, one condition report, lot photos, sale terms and fees. One person on your side approves pages.
Every page, registration, hosting, redirects and the compliance pages, with your notes gathered in the client portal.
Live in 7 to 15 days depending on plan. The build fee is invoiced only after you approve.
Run list changes, 5 revisions a month, articles every week, and on higher plans the AI Engine and Content Engine.
Six auction houses, in their own words. Each names the work behind the result.
The part I rate most highly is the form, not the visuals. It collects bidder type, sale date and vehicle reference up front, so the back-and-forth we used to do by reply has largely gone. It has quietly removed the slowest step in our intake.
Anna Paddington, Office managersalvage and repairable vehicle auction, Reno, Nevada.
Plans start at $127 a month. Instead of a claimed saving, here is the list of jobs the fee covers, so you can price each against what you pay today.
A fixed monthly fee covers the site, hosting, domain, weekly run list updates, revisions and articles. The one-time build fee is invoiced only after you approve the live site.
The website, fully managed
plus $697 build fee, invoiced after launch
Best for a house running its first sales with a real web presence.
Start with Run ListEverything, plus the AI Engine
plus $697 build fee, invoiced after launch
Best for a house that wants after-hours questions answered without a person on call.
Start with Condition ReportEverything, plus the Content Engine
plus $697 build fee, invoiced after launch
Best for a house running a full weekly content and social program alongside its sales.
Start with Full ConsignmentAll three tiers share the same domain, hosting, revisions and cancellation terms. See the full plan table or every feature by plan.
The part I rate most highly is the form, not the visuals. It collects bidder type, sale date and vehicle reference up front, so the back-and-forth we used to do by reply has largely gone. It has quietly removed the slowest step in our intake.
You do not pay the build fee until you have approved the live site, and you are never locked in. The terms below are the same ones in our terms and conditions.
The $697 one-time build fee is invoiced only once your site is live and you have confirmed you are satisfied with it. Never at signup.
Every plan is held to a 90+ Google PageSpeed score on mobile and desktop as an ongoing standard, not a launch-day screenshot.
Live in 7, 10 or 15 working days depending on plan, counted from your onboarding call. Nothing goes public until you say so.
Cancel by email at least 2 business days before your next invoice date, during business hours. No exit fee.
A domain registered in your name stays yours after cancellation, and we export your content and articles within 14 days.
Every site launches with the standard policy pages plus the disclosures an auction house needs, built with US rules in mind and written from your own terms.
Written from how your site actually collects data (registration, contact and chat), with US state privacy laws such as the California Consumer Privacy Act (CCPA) in mind.
The terms for using the site, kept separate from your sale terms so neither gets buried in the other.
A consent banner that holds analytics and marketing scripts until a visitor agrees, not a banner that blocks nothing.
A statement of the standard the site is built to, with the Americans with Disabilities Act (ADA) and WCAG 2.2 AA in mind: keyboard access, contrast, focus and readable text.
Opt-in wording beside any form that collects a phone number, written with the Telephone Consumer Protection Act (TCPA) in mind, and A2P 10DLC carrier registration filed on AI plans.
Your sale terms, as-is language and arbitration window as you define them, on their own page and linked from every listing.
Buy fees, deposits and refund terms stated in plain language from your own policy, before anyone registers.
Required title-status and odometer-status fields on every listing, laid out with federal odometer disclosure rules in mind. The determinations are yours.
These pages and fields help you meet common US obligations. We are not a law firm and this is not legal advice: your own attorney should review the wording for your business, and your sale terms, fees and vehicle determinations always come from you. We are not a licensed auctioneer, dealer, title agent or vehicle inspector.
Yes. We work remotely with vehicle auction houses anywhere in the United States, from single-lane public sales to multi-lane wholesale operations in Texas, Florida, California, Georgia, Pennsylvania and Ohio.
Your site gets pages for the areas your own sales draw from: the cities your dealers drive in from, the counties your fleet and repo consignors are based in. Those pages are built on your site, for your market, with real sale details on them, never thin copies with a town name swapped in.
Everything runs on one schedule: 9:00 to 17:00 Central Time, Monday to Friday, excluding US public holidays. Who builds it.
Any of them can be the right call for some houses. Here is the honest one-line answer for each, with a full, fair comparison behind every link.
From $127 a month, plus a $697 build fee charged only once your site is live. No pressure, no countdown timer, just a 30-minute walkthrough.
A custom-coded website for your auction house: a run list page for every vehicle, lane and sale-day pages, a condition report layout, buyer registration connected to your CRM, managed hosting, weekly run list updates and researched articles. Run List covers the site itself; Condition Report adds the AI Engine; Full Consignment adds the Content Engine. Every plan carries the same one-time build fee, invoiced only after your site is live and approved.
Launch takes 7, 10 or 15 working days depending on tier, starting after your onboarding call. The build fee is invoiced only once you have approved the finished site, never at signup.
The $697 one-time build fee is invoiced only after your site is live and you have confirmed you are satisfied with it. It is never charged at signup.
Included on Condition Report and Full Consignment, it answers routine questions through site chat, SMS, Messenger and Instagram at any hour: sale times, registration requirements, general lane information. Anything specific to a vehicle's condition, value or title status is handed off to your team rather than answered by the assistant.
It can help. Google Ads rates keywords with a Quality Score, and landing page experience is one of its three components, so a fast, relevant page is part of earning a better score, which can lower cost per click. More of the clicks you pay for also stay long enough to register. We hold every page to a 90+ PageSpeed standard, but we never promise a specific cost or ranking.
Yes, on every plan. AEO (answer engine optimization) means answer-first copy and FAQ blocks that search features and voice assistants can lift. GEO (generative engine optimization) means making your site easy for AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews to read and cite, with an llms.txt file and consistent, factual naming. Nobody can guarantee an AI mention; this is the groundwork that makes one more likely.
A privacy policy, terms of use, a cookie policy with a consent banner that holds analytics and marketing scripts until a visitor agrees, and an accessibility statement. Auction sites also get sale terms and as-is conditions, buyer fee and deposit terms, and required title-status and odometer-status fields on every listing.
No. We build the page and layout your condition report lives on, but the grading, inspection, reserve price and any valuation come from your team or an inspection service you already use. We are not a licensed auctioneer, dealer or vehicle inspector.
Yes. We work remotely with vehicle auction houses anywhere in the United States, including Texas, Florida, California, Georgia, Pennsylvania, Ohio, Arizona and North Carolina.
Email us at least 2 business days before your next invoice date, during business hours (9:00 to 17:00 Central, Monday to Friday, excluding US public holidays), and no further invoice is raised. A weekend email does not count toward the 2 business days for a Monday or Tuesday invoice.
Plans from $127 a month. A live walkthrough shows you the run list, the condition report and the registration flow, built for your kind of sale.
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