Vehicle auction websites from $127 a month, live in 7 days
Three plans from $127 a month plus a $697 one-time build fee, with weekly run list updates, researched articles and managed hosting. Every plan carries the same one-time build fee, invoiced only after your site is live and approved.
Why do auction houses move to a managed site?
A pulled or postponed lot that still reads as running on sale day.
One printed run sheet standing in for a real, shareable listing page.
Title status buried or missing until a buyer already has questions.
Credential and registration questions arriving after hours with nobody to answer them.
A slow site on the exact hours it needs to hold up: lanes running back to back.
Fast enough for back-to-back lanes
- Every page is custom coded and ships almost no JavaScript.
- Served from Cloudflare's global edge, close to wherever a buyer is browsing.
- A 90+ Google PageSpeed score guaranteed on mobile and desktop, not just at launch.
- If you run Google Ads, landing page experience is one of the three parts of Quality Score, so a fast, relevant page can lower what you pay per click. We never promise a specific figure.
Sources: Google Ads Help, "About Quality Score for Search campaigns" (checked September 18, 2026); Google Ads Help, "5 ways to use Quality Score to improve your performance" (checked September 18, 2026)
Built to be found before a buyer knows your name
- A dedicated page for every lane and sale format you run.
- Every vehicle is a real, indexed page, not a row inside a printed sheet.
- 2 to 3 cited articles a week answering questions buyers search before they search your name.
How much does a vehicle auction website cost per month?
The website, fully managed
plus $697 build fee, invoiced after launch
- Live in 7 days
- 2 researched articles a week
- 5 revisions a month
Best for a house running its first sales with a real web presence.
Start with Run ListEverything, plus the AI Engine
plus $697 build fee, invoiced after launch
- Live in 10 days
- 2 researched articles a week
- 5 revisions a month
- AI Engine included
Best for a house that wants after-hours questions answered without a person on call.
Start with Condition ReportEverything, plus the Content Engine
plus $697 build fee, invoiced after launch
- Live in 15 days
- 3 researched articles a week
- 5 revisions a month
- AI Engine included
- Content Engine included
Best for a house running a full content and social program alongside its sales.
Start with Full ConsignmentCondition Report and Full Consignment share every feature of Run List and add the AI Engine and Content Engine respectively; nothing is removed to add tier. Condition Report is billed / month + usage, because AI calls and messages carry usage costs.
What houses on each plan report
The part I rate most highly is the form, not the visuals. It collects bidder type, sale date and vehicle reference up front, so the back-and-forth we used to do by reply has largely gone. It has quietly removed the slowest step in our intake.
What I value about the vehicle auction registration guide is its restraint. It explains what the first conversation needs, and deliberately asks for nothing sensitive online. We include it in our first response as standard.
Splitting new vehicle auction registration inquiries from follow-ups sounded minor and was not. Visitors choose what they are doing first, and each choice leads to a fit-for-purpose form. Our inbox finally reads like the conversations it actually contains.
What's in each plan, and what you do for it
Each plan includes everything in the plan before it. Here is every feature, what it does for an auction house, and the plan that first includes it.
Every page custom coded, not assembled in a page builder, and held to a 90+ Google PageSpeed score on mobile and desktop.
Solves: Dealers open run lists on a phone at the lot, often on a weak signal. A slow page loses them before the lane moves.
You do: Nothing. Speed is part of how it is built and kept.
Run ListCondition ReportFull Consignment
Run number, year, make, model, mileage, title status, condition notes, photos and a live status: scheduled, on the block, sold, no-sale or pulled.
Solves: A printed sheet or PDF cannot be texted to a dealer, cannot rank and goes stale the moment a lot is pulled.
You do: Send the run list and photos the way you already produce them.
Run ListCondition ReportFull Consignment
A page for each lane and format you run (dealer-only, public, salvage, simulcast), plus pages for the areas your sales draw from.
Solves: A buyer searching for a salvage sale near them finds a competitor's dedicated page before your homepage.
You do: Tell us your lanes, sale days and the areas you serve on the onboarding call.
Run ListCondition ReportFull Consignment
The same fields in the same order on every vehicle: grade per your scale, VIN, damage map, mechanical notes, title and odometer status, block announcements.
Solves: Inconsistent notes make buyers phone to ask what a listing means, or bid on a misunderstanding.
You do: Your team or inspection service supplies the grades and notes. We never grade vehicles.
Run ListCondition ReportFull Consignment
A form that states what each sale requires (dealer license and resale certificate, or ID and deposit) and routes the completed registration into your CRM by API, Zapier or Make.
Solves: Registration by phone ties up the office the day before a sale, one caller at a time.
You do: Give us CRM access, or an address registrations should land in. Your team still approves every registration.
Run ListCondition ReportFull Consignment
Status changes, new photos, corrected mileage or title flags and sale-day details handled as part of the plan.
Solves: A pulled lot still reads as running, and a dealer drives in for a car that is not crossing.
You do: Send the change through your client portal. We make it.
Run ListCondition ReportFull Consignment
5 revisions a month, no size limit
5 revisions every month, each any size, completed within 2 to 5 working days. Extra revisions are a flat $20 each, never hourly.
Solves: Agencies and freelancers bill by the hour for the small changes a sale calendar creates every week.
You do: Request it in the portal.
Run ListCondition ReportFull Consignment
2 cited articles a week on Run List and Condition Report, 3 on Full Consignment, 2,500 to 3,200 words each, answering what buyers and consignors search.
Solves: Nobody at an auction house has time to write, so the questions first-time bidders search go to someone else's site.
You do: Nothing, or send topic requests through the portal.
Run ListCondition ReportFull Consignment
Technical and on-page SEO, area and lane pages, answer-first FAQ blocks, JSON-LD schema and an llms.txt file for AI assistants.
Solves: A site nobody can find, or that AI assistants cannot read, depends entirely on paid traffic and word of mouth.
You do: Nothing.
Run ListCondition ReportFull Consignment
Cloudflare hosting with SSL, a global CDN, DDoS protection and unmetered bandwidth, monitored by our team, inside the monthly fee.
Solves: Shared hosting slows down or falls over on exactly the hours a sale drives traffic.
You do: Nothing. There is no hosting bill to pay separately.
Run ListCondition ReportFull Consignment
A domain in your name
One domain registered in your name while the plan is active, or we point the one you already own. It stays yours if you cancel.
Solves: Sites registered to a former web designer leave houses unable to move or even renew.
You do: Tell us the domain, or the name you want.
Run ListCondition ReportFull Consignment
Migration from your current site, with redirects
What is worth keeping moves over, and old URLs are redirected to their new pages so bookmarks and rankings survive.
Solves: A new site that breaks every old run list link throws away years of search history.
You do: Share access to the current site or just its address.
Run ListCondition ReportFull Consignment
Privacy, terms, cookie policy with consent that gates scripts, an accessibility statement, SMS consent wording, and sale terms, fee and disclosure pages.
Solves: Missing policy and disclosure pages are an avoidable risk and an easy reason for a buyer to hesitate.
You do: Supply your sale terms and fees; have your attorney review the wording.
Run ListCondition ReportFull Consignment
A client portal
From launch day: request revisions, raise support tickets, send files and message the team in one place.
Solves: Changes lost in email threads and voicemail.
You do: Log in when you need something.
Run ListCondition ReportFull Consignment
Answers routine calls about sale times, registration requirements and lane information at any hour, and hands anything vehicle-specific to a person. Every conversation is available in a call-analysis PDF.
Solves: The phone rings through lunch on sale week and after 5pm the night before a sale, and unanswered callers do not register.
You do: Review the script before launch, then read the summaries.
Run ListCondition ReportFull Consignment
A chat on every page that answers the same routine questions in writing and takes enquiry details for your team.
Solves: A bidder browsing the run list at 10pm has a question and nobody to ask.
You do: Nothing after the script is approved.
Run ListCondition ReportFull Consignment
The same assistant replies to text messages, Facebook Messenger and Instagram DMs, and routes buyer registrations to your team.
Solves: Messages sent to your social pages sit unread until someone remembers to check.
You do: Connect your pages once during setup.
Run ListCondition ReportFull Consignment
A2P 10DLC SMS registration handled
We file the carrier registration business text messaging needs in the US. Carrier fees are passed through at cost.
Solves: Unregistered business texts get filtered or blocked by carriers.
You do: Answer a few questions about your business for the filing.
Run ListCondition ReportFull Consignment
Posts and short-form reels on upcoming sales, notable lots and general auction topics, planned and produced for you.
Solves: Social goes quiet exactly when the house is busiest, the week of a sale.
You do: Approve, or just let it run.
Run ListCondition ReportFull Consignment
Hours, sale-day posts and photos kept current on your Google Business Profile.
Solves: A profile last touched at setup shows old hours and no upcoming sales to people searching your name.
You do: Give us manager access once.
Run ListCondition ReportFull Consignment
Not included on any plan: grading or inspecting vehicles, setting reserves, titling, running the auction itself, your bidding platform or CRM subscription, and paid ad spend. See the plan table or compare us with other options.
The same foundation, on all three tiers
A run list page for every vehicle, with status, condition and photos.
Lane and sale-format pages built for how buyers search.
Buyer registration connected to your CRM.
One domain, registered in your name or pointed from your own.
Managed Cloudflare hosting: SSL, CDN, DDoS protection, unmetered bandwidth.
A client portal for revisions, tickets and files.
What the weekly articles cover
- Auction process and terminology explainers.
- What to expect at registration and on sale day.
- General market context for the lanes you run.
- Plain-language guides to dealer-only, public and salvage formats.
How revisions actually work
- 5 revisions a month included, no size limit per revision.
- Additional revisions are a flat $20 each, no hourly billing.
- Every revision completed within 2 to 5 working days.
- Unused revisions do not roll over to the next month.
What changes on your site every week without you asking
- Run list status changes: scheduled, on the block, sold, no-sale or pulled.
- New or replaced photos as they come in.
- Corrected mileage, title status and sale terms.
What switching actually changes
- ListingsBefore:A printed run sheet handed out at the gate.After:A dedicated, shareable, indexed page per vehicle.
- StatusBefore:Updated whenever someone remembers.After:Changed the moment you tell us, shown at the top of the page.
- Title statusBefore:Asked about, sometimes answered.After:A required field on every listing, stated before anyone bids.
- After-hours questionsBefore:Wait until morning.After:Answered by the AI Engine on Condition Report and Full Consignment.
- RegistrationBefore:By phone, one caller at a time.After:A form on the site, routed straight into your CRM.
- Closed salesBefore:Deleted or forgotten.After:Archived, and still working for search.
From first invoice to a live site
- Invoice
You pay the first monthly invoice
You pay the first monthly invoice, which starts the plan. The build fee is not charged yet.
- Onboarding
One onboarding call
One call to walk through your lanes, sale formats and current run list.
- Build
We build your site
Run list pages, lane pages, condition report layout, registration form and hosting, set up before anything goes live.
- Launch
You approve, then we launch
Live in 7, 10 or 15 days depending on tier. The build fee is invoiced only after you approve the site.
Every feature, side by side
| Feature | Run List | Condition Report | Full Consignment |
|---|---|---|---|
| Custom-coded site, no page builder | |||
| 90+ PageSpeed guarantee | |||
| Run list page for every vehicle | |||
| Lane and sale-format pages | |||
| Condition report layout | |||
| Buyer registration into your CRM | |||
| Weekly run list updates | |||
| Domain included | |||
| Managed Cloudflare hosting | |||
| Researched articles a week | 2 | 2 | 3 |
| Revisions included a month | 5 | 5 | 5 |
| Revision turnaround | 2 to 5 working days | 2 to 5 working days | 2 to 5 working days |
| AI receptionist and site chat | |||
| SMS, Messenger and Instagram AI | |||
| Call-analysis PDF | |||
| A2P 10DLC carrier filing | |||
| Social image posts a week | 3 | ||
| Short-form reels a week | 2 | ||
| Google Business Profile managed |
The build fee, explained
$697 is invoiced once, only after your site is live and you have confirmed you are satisfied with it. It is never charged at signup.
Cancellation and refunds
All sales are final except a duplicate or incorrect charge reported within 30 days. Cancel by email at least 2 business days before your next invoice, during business hours.
Domain and hosting
One domain included free for as long as your plan is active, or we point your existing one. Hosting, SSL, CDN and DDoS protection are inside the monthly fee.
What happens if it is not right?
You do not pay the build fee until you have approved the live site, and you are never locked in. The terms below are the same ones in our terms and conditions.
The build fee comes after you approve
The $697 one-time build fee is invoiced only once your site is live and you have confirmed you are satisfied with it. Never at signup.
A 90+ PageSpeed standard
Every plan is held to a 90+ Google PageSpeed score on mobile and desktop as an ongoing standard, not a launch-day screenshot.
A launch date agreed on the first call
Live in 7, 10 or 15 working days depending on plan, counted from your onboarding call. Nothing goes public until you say so.
No lock-in contract
Cancel by email at least 2 business days before your next invoice date, during business hours. No exit fee.
Your domain and content stay yours
A domain registered in your name stays yours after cancellation, and we export your content and articles within 14 days.
Is this cheaper than a builder, a freelancer or an agency?
Any of them can be the right call for some houses. Here is the honest one-line answer for each, with a full, fair comparison behind every link.
- GoHighLevel funnels vs GetCarAuctionSitesFunnels are great for one campaign page; a run list with hundreds of lots needs a real site. Many houses use both.
- GoHighLevel website builder vs GetCarAuctionSitesThe builder suits houses with time and a HighLevel expert in-house; we suit houses that want it built and kept current for them.
- GoHighLevel AI Studio vs GetCarAuctionSitesHighLevel's AI tools are a toolkit you configure; our AI Engine is set up, scripted and filed for you, on a site built for auctions.
- WordPress vs GetCarAuctionSitesWordPress wins on total ownership and flexibility; we win on speed, zero upkeep and auction pages done for you.
- Wix vs GetCarAuctionSitesWix is an easy DIY start for a small sale; a managed site fits a house running a weekly run list.
- Squarespace vs GetCarAuctionSitesSquarespace looks polished for a brochure site; auction houses need listing structure, title flags and weekly updates more than polish.
- Webflow vs GetCarAuctionSitesWebflow is a powerful tool for designers; we are a done-for-you service. Pick by who will do the work.
- GoDaddy Website Builder vs GetCarAuctionSitesGoDaddy's builder gets a basic page up fast; an auction house that lives on its run list needs more depth.
- Hiring a freelancer vs GetCarAuctionSitesA good freelancer is great for a one-off build; a weekly run list needs someone on the hook every week.
- A traditional auto auction marketing agency vs GetCarAuctionSitesAn agency runs campaigns and strategy; we run the website those campaigns send buyers to. Some houses need both.
Common objections, answered plainly
What if I already have a website?
We review it during onboarding, migrate what is worth keeping and redirect the old URLs, so a bookmarked run list page and search rankings are not lost in the move.
What if I need more than five revisions some months?
You can buy as many additional revisions as you need at $20 each, with no hourly billing and no cap.
What if the AI Engine gets a question wrong?
It is configured to hand off anything resembling advice on a specific vehicle's condition, value or title status to a person on your team, rather than guessing.
What if I want to cancel?
Email us at least 2 business days before your next invoice date, during business hours, and no further invoice is raised. Full detail is in our refund and cancellation policy.
Twelve more questions about the offer
What do I actually get for the monthly fee?
A custom-coded website for your auction house: a run list page for every vehicle, lane and sale-day pages, a condition report layout, buyer registration connected to your CRM, managed hosting, weekly run list updates and researched articles. Run List covers the site itself; Condition Report adds the AI Engine; Full Consignment adds the Content Engine. Every plan carries the same one-time build fee, invoiced only after your site is live and approved.
How long until my site is live?
Launch takes 7, 10 or 15 working days depending on tier, starting after your onboarding call. The build fee is invoiced only once you have approved the finished site, never at signup.
Do you grade vehicles or set reserve prices?
No. We build the page and layout your condition report lives on, but the grading, inspection, reserve price and any valuation come from your team or an inspection service you already use. We are not a licensed auctioneer, dealer or vehicle inspector.
Is the site guaranteed to be fast?
Yes, every plan guarantees a 90+ Google PageSpeed score on mobile and desktop, maintained as an ongoing standard because pages are custom coded rather than built on a page builder or template platform.
What happens on the onboarding call?
One call to walk through your lanes, sale formats, current run list and any existing branding, so we can plan the site structure before building starts. It typically runs under an hour.
Who provides the vehicle photos and condition notes?
You or your inspection team provide the photos and condition details, since that judgment has to come from someone who has looked at the vehicle. We build the layout, fields and page those details display on.
Do I get access to a portal after launch?
Yes. Every client gets a portal on the day the site goes live, used to request revisions, raise support tickets, send files and message the team, all from one place.
How do revisions work?
5 revisions are included every month with no size limit per revision, from a single status change to a full run list refresh. Additional revisions are a flat $20 each, with no hourly billing, completed within 2 to 5 working days.
Do unused revisions carry over to the next month?
No, unused revisions do not roll over. The monthly count resets, which keeps the plan simple to track rather than accumulating a balance to manage.
How do I submit a revision request?
Through your client portal, available the day your site goes live. Requests are tracked there alongside support tickets and any files you send us.
What do the weekly articles cover?
Researched articles covering questions buyers and consignors search before they search your name: what a title-status flag means, how a buy fee works, how an arbitration window functions, what a dealer-only lane requires. Tiers 1 and 2 include 2 a week; tier 3 includes 3 a week at 2,500 to 3,200 words each.
Can I request specific article topics?
Yes, topic requests go through your client portal like any other revision. We also propose topics based on upcoming sales and common buyer questions in your sale formats.
Ready to see it built for your house?
A 30-minute walkthrough of the site you would get, plans from $127 a month.