A website that gates the run list to licensed dealers without hiding what you sell
A dealer-only auction website has to prove credibility to a licensed dealer browsing lanes before their license is even verified, which means the public-facing pages need to show real run list depth while the registration flow does the actual gatekeeping.
Built for dealer-only auction houses, not a generic auction template
If your house runs dealer-only auction houses, the site is built around the terms, timelines and registration rules specific to that format, rather than a listing template built for a different sale type entirely.
Four problems specific to dealer-only auction houses
The current site either hides the run list entirely behind a login, so a new dealer has no reason to register, or shows it with no gate at all, drawing public inquiries the sale was never built for.
There is no page that states dealer license and resale certificate requirements plainly, so registration questions arrive by phone instead of through the form.
Run list pages look identical week to week, giving a dealer no reason to check back between sales.
There is no record of past sales to show a consignor considering a new auction house.
The pages built for dealer-only auction houses
- 1Home
- 2This week's run list
- 3Dealer registration and credential check
- 4How dealer-only access works
- 5Lane and sale-day schedule
- 6Consignor information
- 7Past sales archive
- 8Contact
Dealer credential form
Collects dealer license number, resale certificate and floor plan lender details, routed into your CRM so your team confirms access before the dealer arrives.
How does the AI Engine help dealer-only sales?
Answers the night-before questions dealers ask most: which lanes run, what credentials to bring, when preview opens. Anything about a specific unit goes to your team.
- AI receptionist for calls your team cannot take. Answers routine calls about sale times, registration requirements and lane information at any hour, and hands anything vehicle-specific to a person. Every conversation is available in a call-analysis PDF.
- AI chat widget on the site. A chat on every page that answers the same routine questions in writing and takes enquiry details for your team.
- AI answers on SMS, Messenger and Instagram. The same assistant replies to text messages, Facebook Messenger and Instagram DMs, and routes buyer registrations to your team.
- A2P 10DLC SMS registration handled. We file the carrier registration business text messaging needs in the US. Carrier fees are passed through at cost.
On Condition Report and Full Consignment.
What content gets published for you?
Articles on dealer-only registration, floor plan basics, arbitration windows as you define them, and what a first visit to a wholesale lane looks like.
Run List: 2 articles a week. Condition Report: 2 articles a week. Full Consignment: 3 articles a week.
What dealer-only houses report
They asked to see the questions customers genuinely ask us about vehicle auction registration, which I respected. They identified which questions belonged on the site and we checked every answer before launch. The phone calls about basic vehicle auction registration details have noticeably thinned out.
What I value about the vehicle auction registration guide is its restraint. It explains what the first conversation needs, and deliberately asks for nothing sensitive online. We include it in our first response as standard.
We knew the vehicle auction registration document was a problem; we had just never prioritized fixing it. Staff now link to the precise section instead of wishing callers luck with a long document. Callers have stopped apologizing for not being able to read it.
What happens after you order?
- Order
You pay the first month
That starts the plan and books your build. No build fee is charged at this point.
- Call
One onboarding call
About 30 minutes on your lanes, sale formats, run list, domain and CRM. You leave with a launch date.
- Supply
You send what you already have
A recent run list, one condition report, lot photos, sale terms and fees. One person on your side approves pages.
- Build
We build and you review
Every page, registration, hosting, redirects and the compliance pages, with your notes gathered in the client portal.
- Launch
You approve, it goes live
Live in 7 to 15 days depending on plan. The build fee is invoiced only after you approve.
- Run
Weekly updates from then on
Run list changes, 5 revisions a month, articles every week, and on higher plans the AI Engine and Content Engine.
Every tier fits dealer-only auction houses
- Run ListThe website, fully managed, live in 7 days
- Condition ReportEverything, plus the AI Engine, live in 10 days
- Full ConsignmentEverything, plus the Content Engine, live in 15 days
Questions from dealer-only auction houses
Can the run list be visible without exposing full dealer-only access?
Yes, a summary view showing make, model, year and run number can be public while full condition report and bidding access stay gated behind a confirmed dealer registration.
Do you verify dealer licenses?
No, we build the form that collects license and resale certificate details and routes them to your team; the verification and approval decision stays with you.
Can different lanes have different access rules?
Yes, a lane page can note wholesale-only, dealer-and-broker or open-registration rules independently, so a multi-format sale day does not read as one blanket policy.
Can consignors see a record of past results?
Yes, closed sales move into a past sales archive rather than disappearing, giving a prospective consignor a record to review before committing vehicles to your lanes.
Can dealers get a text when the run list is posted?
Texting is handled through your CRM; our site feeds registrations into it. On Condition Report and Full Consignment, the AI Engine also answers dealer texts any hour.
Can we publish a weekly run list PDF as well?
Yes, a downloadable run list can sit beside the per-vehicle pages for dealers who prefer to print it.
Will new dealers find us in search?
Lane, sale-day and area pages plus weekly articles give new dealers something specific to find beyond your name.
How long does a dealer-only site take to launch?
7 to 15 days depending on plan, from the onboarding call.
See it built for dealer-only
A live walk-through, on your screen, of the site you would get.
Book a demoAlso built for: Public auctions, Salvage, Classic & collector