Everything included in a GetCarAuctionSites website
Every feature of a GetCarAuctionSites website for vehicle auction houses: run list pages, AI receptionist, chat, SEO, hosting and more, and which plan carries it.
Pages that open before a lane finishes the next car
Custom-coded pages served from the edge, 90+ PageSpeed guaranteed, even when sale-day traffic spikes.
Why speed matters more on sale day than any other day
Traffic to a vehicle auction site spikes hard in the hours before a sale and again while lanes are running, when dealers and bidders are pulling up run list pages one after another, often on a phone at the auction lot with a weak signal. Every page on this site is custom coded, ships almost no JavaScript, and is served from Cloudflare's global edge, so it holds up the same way at two hundred concurrent visitors as it does at two. We guarantee a 90+ Google PageSpeed score on both mobile and desktop, as an ongoing standard, not a launch-day snapshot.
What slows an auction site down, and why it never happens here
Most slow auction sites are slow for the same three reasons: an oversized photo set on every vehicle page, a page builder loading scripts nobody uses, and a third-party bidding widget that blocks the rest of the page from rendering until it loads. We compress and serve every photo at the right size for the device requesting it, write no more JavaScript than a page actually needs, and load any external bidding platform so it never holds the run list hostage to a slow third-party script.
Available on: Run List, Condition Report, Full Consignment
A dedicated page for every vehicle on the run list
Every vehicle gets its own page with photos, condition notes and status, not a shared row on a printed sheet.
One page per vehicle, built to be shared and to rank
A run list page carries the run number, year, make and model, mileage, title status, condition notes and photos, all on a page with its own URL that can be texted to a dealer, shared in a group chat, or linked from a load-in confirmation. Because it is a real indexed page rather than a row inside a printed run sheet, it can also rank in search for the vehicle and the sale it belongs to, work a paper sheet can never do on its own.
Status that changes with the sale, not after it
A run list page carries a status field, so a listing can read as scheduled, on the block, sold, no-sale or pulled, and that status is the first thing a returning visitor sees. When a sale closes we do not delete the page; it moves into a past sales archive that keeps a public record of what has crossed your lanes, which also keeps those pages contributing to search visibility long after the sale itself is over.
Available on: Run List, Condition Report, Full Consignment
Pages built around lane, sale day and sale format
A page for every lane and format you run, so search and returning dealers have something specific to find.
Why "car auction near me" needs a lane page, not a paragraph
A dealer or bidder searching for a sale in a specific area is not looking for your homepage; they are looking for evidence that you run a lane there, on a fixed day, in a format they can register for. A page built for that lane, crossed with the sale format (dealer-only, public, salvage, online simulcast), gives search engines something specific to match and gives the visitor a page that answers their exact question instead of a general overview.
Built to grow as your lanes do
When you add a lane, move a sale day, or open a format to public bidders, we build or update the matching page rather than folding it into an existing one, so the site's structure keeps pace with the business instead of needing a rebuild every time coverage changes. Each new page is one of your included monthly revisions.
Available on: Run List, Condition Report, Full Consignment
A buyer-facing condition report layout
A structured, consistent condition report format for every vehicle, built to be read in under a minute.
The same fields, in the same order, every time
A condition report page carries the same fields in the same order for every vehicle: grade, VIN placement, exterior and mechanical notes, a damage map, run number and any announcements read from the block. That consistency means a dealer who has read three of your reports already knows how to read the fourth, and it means the report can be scanned in under a minute rather than hunted through a paragraph of prose.
A layout, not a grading standard
We build the page and the layout the report lives on. We do not grade vehicles, set a condition score, or represent any grading scale as an industry standard we certify; the fields and the grading method are yours, drawn from your own inspection process or a third-party service you already use, and we simply give it a page that reads clearly on a phone at the lot.
Available on: Run List, Condition Report, Full Consignment
Buyer registration and dealer credential flow
A registration form that collects license or dealer credential details before floor access is confirmed.
A clear first step for a dealer or a first-time bidder
Whether a sale is dealer-only or open to the public, the registration form states what is required before anyone shows up: a dealer license number and resale certificate for a wholesale lane, or a government ID and deposit for a public sale. The form routes straight into your CRM, so your team sees a completed registration rather than a phone call asking what to bring.
Built to route, not to approve
The form collects and routes information; it does not verify a dealer license or approve floor access on its own. Your team still reviews and confirms every registration, the same way it does today, just with the details already gathered and organized instead of arriving as a voicemail.
Available on: Run List, Condition Report, Full Consignment
Weekly updates to the run list
Status, photos and figures kept current through every sale cycle, included on every plan.
What changes on your site every week without you asking
Vehicle status changes, new or replaced photos, corrected mileage or title-status flags, and updated sale-day details are handled as part of your monthly plan, not billed as one-off work. You send the change, we make it, and it is live within your plan's revision turnaround.
No size limit per revision
A revision can be a single status change or a full refresh of that week's run list; there is no size limit per revision, only a monthly count. Additional revisions beyond your included amount are a flat fee with no hourly billing.
Available on: Run List, Condition Report, Full Consignment
A researched article program built into the site
Cited articles published weekly, answering what buyers and consignors search before they search your name.
Articles that answer a real search, not filler copy
Every plan includes researched articles published weekly, covering questions buyers and consignors actually search: how a title-status flag works, what a buy fee covers, how an arbitration window functions, what to expect at a dealer-only lane for the first time. Each article cites its sources and is written for your site specifically, not spun from a template shared across every auction site we build.
A program that scales with your tier
Run List and Condition Report carry 2 articles a week; Full Consignment carries 3 a week as part of the Content Engine, alongside social image posts and short-form reels covering upcoming sales and notable lots. Every article runs 2,500 to 3,200 words.
Available on: Run List, Condition Report, Full Consignment
Managed hosting, domain and CRM routing
Cloudflare hosting with SSL, CDN and DDoS protection, one domain, and enquiries routed into your CRM.
Everything included, nothing itemized
Hosting runs on Cloudflare with SSL, a global CDN, DDoS protection and unmetered bandwidth included in the monthly fee, with nothing itemized separately. One domain is registered in your name for as long as your plan is active, or we point an existing one you already own.
Registrations and messages land where your team already works
Buyer registrations, condition report requests and contact messages are routed into any CRM by API, Zapier or Make, so they land in the system your team already checks instead of creating a new inbox to monitor.
Available on: Run List, Condition Report, Full Consignment
SEO, answer-engine and AI-assistant visibility, built in
Technical and on-page SEO, lane and area pages, answer-first content, clean structured data and an llms.txt file, on every plan.
SEO: the pages search engines can actually match
Technical SEO (clean URLs, a sitemap, canonical tags, fast pages, redirects from any old site) and on-page SEO (one clear topic per page, descriptive titles, headings that match how people search) are part of the build. We also build pages for the areas and lanes you really serve, for example a page for the city your Tuesday dealer sale draws from, so a search for a car auction in that area has a specific page to land on instead of your homepage competing for everything.
AEO and GEO: being the answer, not just a link
Answer engine optimization means writing so the first sentence under each heading answers it, with FAQ blocks and short structured answers that search features and voice assistants can lift. Generative engine optimization means making the site easy for AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews to read and cite: an llms.txt file, consistent business and sale-format names, and plain, attributable facts. No one can guarantee a place in an AI answer; this is the groundwork that makes it more likely.
Structured data, generated from the same facts the page shows
Every page carries JSON-LD structured data for its type: Organization or LocalBusiness for your house, Service for what you offer, FAQPage where questions are answered on the page, BreadcrumbList for the page path, and Review markup only for real, verified reviews. It is generated from the same data the visitor sees, so it never drifts from the page and never describes something that is not there.
Available on: Run List, Condition Report, Full Consignment
Compliance pages and consent built with your sales in mind
Privacy, terms, a cookie policy with consent that really gates scripts, an accessibility statement, TCPA-minded SMS consent and auction-specific disclosure pages.
The standard pages every business site needs
Your site launches with a privacy policy, terms of use, a cookie policy and a consent banner that actually holds analytics and marketing scripts until a visitor agrees, plus an accessibility statement. The build itself is made with WCAG 2.2 AA and the ADA in mind: keyboard access, visible focus, contrast and readable text on a phone in daylight. We write these pages from your details; they help you meet common US obligations, and your own attorney should review the wording for your business.
The pages an auction house needs on top
Auction sites carry disclosures a brochure site never does, so we give each one its own page or field: sale terms and as-is conditions, buyer fees and deposit terms, the arbitration window as you define it, title status and odometer status fields on every listing, and SMS opt-in wording written with the TCPA in mind next to any form that collects a phone number. We build the page and the field; the terms, the fees and the determinations are always yours.
Available on: Run List, Condition Report, Full Consignment
AI Engine: after-hours questions answered
An AI receptionist and site chat that answers routine questions and hands off anything specific to a person.
What it answers, and what it hands off
The AI Engine, included on Condition Report and Full Consignment, answers routine questions about sale times, registration requirements and general lane information through site chat, SMS, Messenger and Instagram, at any hour. Anything resembling advice on a specific vehicle's condition, value or title status is handed off to a person on your team rather than answered by the assistant.
Set up and compliant from day one
A2P 10DLC carrier filing for SMS is handled as part of setup, and every conversation is available to your team through a call-analysis PDF, so nothing the assistant handled overnight is invisible the next morning.
Available on: Condition Report, Full Consignment
Content Engine: a full weekly content program
3 articles a week, 3 social image posts, 2 short-form reels and a managed Google Business Profile.
A content calendar you never have to plan yourself
Full Consignment adds 3 researched articles a week, 3 social image posts a week and 2 short-form reels a week, all covering your upcoming sales, notable lots and general auction topics, planned and produced without you providing a brief each time.
Your Google Business Profile, kept current
Your Google Business Profile is managed as part of this tier: hours, sale-day posts and photos kept current, so a search for your auction house shows an active, accurate listing rather than one last touched at setup.
Available on: Full Consignment
What's in each plan, feature by feature
Each plan includes everything in the plan before it. Here is every feature, what it does for an auction house, and the plan that first includes it.
Every page custom coded, not assembled in a page builder, and held to a 90+ Google PageSpeed score on mobile and desktop.
Solves: Dealers open run lists on a phone at the lot, often on a weak signal. A slow page loses them before the lane moves.
You do: Nothing. Speed is part of how it is built and kept.
Run ListCondition ReportFull Consignment
Run number, year, make, model, mileage, title status, condition notes, photos and a live status: scheduled, on the block, sold, no-sale or pulled.
Solves: A printed sheet or PDF cannot be texted to a dealer, cannot rank and goes stale the moment a lot is pulled.
You do: Send the run list and photos the way you already produce them.
Run ListCondition ReportFull Consignment
A page for each lane and format you run (dealer-only, public, salvage, simulcast), plus pages for the areas your sales draw from.
Solves: A buyer searching for a salvage sale near them finds a competitor's dedicated page before your homepage.
You do: Tell us your lanes, sale days and the areas you serve on the onboarding call.
Run ListCondition ReportFull Consignment
The same fields in the same order on every vehicle: grade per your scale, VIN, damage map, mechanical notes, title and odometer status, block announcements.
Solves: Inconsistent notes make buyers phone to ask what a listing means, or bid on a misunderstanding.
You do: Your team or inspection service supplies the grades and notes. We never grade vehicles.
Run ListCondition ReportFull Consignment
A form that states what each sale requires (dealer license and resale certificate, or ID and deposit) and routes the completed registration into your CRM by API, Zapier or Make.
Solves: Registration by phone ties up the office the day before a sale, one caller at a time.
You do: Give us CRM access, or an address registrations should land in. Your team still approves every registration.
Run ListCondition ReportFull Consignment
Status changes, new photos, corrected mileage or title flags and sale-day details handled as part of the plan.
Solves: A pulled lot still reads as running, and a dealer drives in for a car that is not crossing.
You do: Send the change through your client portal. We make it.
Run ListCondition ReportFull Consignment
5 revisions a month, no size limit
5 revisions every month, each any size, completed within 2 to 5 working days. Extra revisions are a flat $20 each, never hourly.
Solves: Agencies and freelancers bill by the hour for the small changes a sale calendar creates every week.
You do: Request it in the portal.
Run ListCondition ReportFull Consignment
2 cited articles a week on Run List and Condition Report, 3 on Full Consignment, 2,500 to 3,200 words each, answering what buyers and consignors search.
Solves: Nobody at an auction house has time to write, so the questions first-time bidders search go to someone else's site.
You do: Nothing, or send topic requests through the portal.
Run ListCondition ReportFull Consignment
Technical and on-page SEO, area and lane pages, answer-first FAQ blocks, JSON-LD schema and an llms.txt file for AI assistants.
Solves: A site nobody can find, or that AI assistants cannot read, depends entirely on paid traffic and word of mouth.
You do: Nothing.
Run ListCondition ReportFull Consignment
Cloudflare hosting with SSL, a global CDN, DDoS protection and unmetered bandwidth, monitored by our team, inside the monthly fee.
Solves: Shared hosting slows down or falls over on exactly the hours a sale drives traffic.
You do: Nothing. There is no hosting bill to pay separately.
Run ListCondition ReportFull Consignment
A domain in your name
One domain registered in your name while the plan is active, or we point the one you already own. It stays yours if you cancel.
Solves: Sites registered to a former web designer leave houses unable to move or even renew.
You do: Tell us the domain, or the name you want.
Run ListCondition ReportFull Consignment
Migration from your current site, with redirects
What is worth keeping moves over, and old URLs are redirected to their new pages so bookmarks and rankings survive.
Solves: A new site that breaks every old run list link throws away years of search history.
You do: Share access to the current site or just its address.
Run ListCondition ReportFull Consignment
Privacy, terms, cookie policy with consent that gates scripts, an accessibility statement, SMS consent wording, and sale terms, fee and disclosure pages.
Solves: Missing policy and disclosure pages are an avoidable risk and an easy reason for a buyer to hesitate.
You do: Supply your sale terms and fees; have your attorney review the wording.
Run ListCondition ReportFull Consignment
A client portal
From launch day: request revisions, raise support tickets, send files and message the team in one place.
Solves: Changes lost in email threads and voicemail.
You do: Log in when you need something.
Run ListCondition ReportFull Consignment
Answers routine calls about sale times, registration requirements and lane information at any hour, and hands anything vehicle-specific to a person. Every conversation is available in a call-analysis PDF.
Solves: The phone rings through lunch on sale week and after 5pm the night before a sale, and unanswered callers do not register.
You do: Review the script before launch, then read the summaries.
Run ListCondition ReportFull Consignment
A chat on every page that answers the same routine questions in writing and takes enquiry details for your team.
Solves: A bidder browsing the run list at 10pm has a question and nobody to ask.
You do: Nothing after the script is approved.
Run ListCondition ReportFull Consignment
The same assistant replies to text messages, Facebook Messenger and Instagram DMs, and routes buyer registrations to your team.
Solves: Messages sent to your social pages sit unread until someone remembers to check.
You do: Connect your pages once during setup.
Run ListCondition ReportFull Consignment
A2P 10DLC SMS registration handled
We file the carrier registration business text messaging needs in the US. Carrier fees are passed through at cost.
Solves: Unregistered business texts get filtered or blocked by carriers.
You do: Answer a few questions about your business for the filing.
Run ListCondition ReportFull Consignment
Posts and short-form reels on upcoming sales, notable lots and general auction topics, planned and produced for you.
Solves: Social goes quiet exactly when the house is busiest, the week of a sale.
You do: Approve, or just let it run.
Run ListCondition ReportFull Consignment
Hours, sale-day posts and photos kept current on your Google Business Profile.
Solves: A profile last touched at setup shows old hours and no upcoming sales to people searching your name.
You do: Give us manager access once.
Run ListCondition ReportFull Consignment
Not included on any plan: grading or inspecting vehicles, setting reserves, titling, running the auction itself, your bidding platform or CRM subscription, and paid ad spend. See the plan table or compare us with other options.
Every feature by tier
| Feature | Run List | Condition Report | Full Consignment |
|---|---|---|---|
| Pages that open before a lane finishes the next car | |||
| A dedicated page for every vehicle on the run list | |||
| Pages built around lane, sale day and sale format | |||
| A buyer-facing condition report layout | |||
| Buyer registration and dealer credential flow | |||
| Weekly updates to the run list | |||
| A researched article program built into the site | |||
| Managed hosting, domain and CRM routing | |||
| SEO, answer-engine and AI-assistant visibility, built in | |||
| Compliance pages and consent built with your sales in mind | |||
| AI Engine: after-hours questions answered | |||
| Content Engine: a full weekly content program |
Why does page speed change what you pay for ads?
Your site is built to load fast on a phone and held to a 90+ PageSpeed standard. That matters most when you pay for traffic. A page that opens instantly keeps the dealer who was about to close the tab, and it is part of how an ad earns a better score.
- Google Ads scores every keyword with a Quality Score, and landing page experience is one of its three components. A fast, relevant landing page is part of how an ad earns a better score, which can lower what you pay per click.
- Google's own guidance on improving Quality Score recommends improving loading speed, because a slow page can be the difference between a visitor bouncing or registering.
- More of the clicks you already pay for stay long enough to see the run list, the sale date and the registration button, instead of leaving while the page is still loading.
- The same speed helps organic visitors and returning dealers on sale day, when a phone on the lot has one bar of signal.
- Structure: a dedicated page per lane and sale format gives search engines something specific to match, instead of one homepage competing for everything at once.
We do not promise a specific cost-per-click, ranking or percentage. Ad costs depend on your bids, keywords and competition; a fast page removes one thing working against you.
Sources: Google Ads Help, "About Quality Score for Search campaigns" (checked September 18, 2026); Google Ads Help, "5 ways to use Quality Score to improve your performance" (checked September 18, 2026)
From onboarding to an ongoing content program
- Onboarding
One call to map your lanes
You tell us your lanes, sale formats and current run list on one call.
- Build
We build the whole site
Run list pages, lane pages, condition report layout, registration and hosting, all configured before launch.
- Updates
Weekly run list updates
Status, photos and title flags kept current through every sale cycle.
- Content
Content that keeps working
Researched articles, and on higher tiers, the AI Engine and Content Engine, keep working after launch.
What the features change on sale day
The part I rate most highly is the form, not the visuals. It collects bidder type, sale date and vehicle reference up front, so the back-and-forth we used to do by reply has largely gone. It has quietly removed the slowest step in our intake.
The 'did you receive it?' calls about vehicle auction registration were a daily occurrence here. Now the sender gets a summary, the next step in plain language, and a way to correct mistakes. Duplicate submissions have dropped away almost completely.
We used to forward vehicle auction registration emails around and hope somebody had replied. Every inquiry arrives with an owner, a status, and the context attached. Duplicate replies and orphaned messages have both quietly ended.
Why not a website builder, a freelancer or an agency?
Any of them can be the right call for some houses. Here is the honest one-line answer for each, with a full, fair comparison behind every link.
- GoHighLevel funnels vs GetCarAuctionSitesFunnels are great for one campaign page; a run list with hundreds of lots needs a real site. Many houses use both.
- GoHighLevel website builder vs GetCarAuctionSitesThe builder suits houses with time and a HighLevel expert in-house; we suit houses that want it built and kept current for them.
- GoHighLevel AI Studio vs GetCarAuctionSitesHighLevel's AI tools are a toolkit you configure; our AI Engine is set up, scripted and filed for you, on a site built for auctions.
- WordPress vs GetCarAuctionSitesWordPress wins on total ownership and flexibility; we win on speed, zero upkeep and auction pages done for you.
- Wix vs GetCarAuctionSitesWix is an easy DIY start for a small sale; a managed site fits a house running a weekly run list.
Questions about the AI Engine, search, compliance and articles
What does the AI Engine actually do?
Included on Condition Report and Full Consignment, it answers routine questions through site chat, SMS, Messenger and Instagram at any hour: sale times, registration requirements, general lane information. Anything specific to a vehicle's condition, value or title status is handed off to your team rather than answered by the assistant.
Is A2P 10DLC carrier filing for SMS included?
Yes, it is handled as part of setup on any plan that includes the AI Engine, so SMS messaging is compliant from launch rather than something you have to file separately.
Can I review what the AI Engine answered?
Yes, every conversation is available through a call-analysis PDF, so nothing handled overnight or off-hours is invisible to your team the next morning.
Can a faster website lower what I pay for Google Ads?
It can help. Google Ads rates keywords with a Quality Score, and landing page experience is one of its three components, so a fast, relevant page is part of earning a better score, which can lower cost per click. More of the clicks you pay for also stay long enough to register. We hold every page to a 90+ PageSpeed standard, but we never promise a specific cost or ranking.
What is AEO and GEO, and do I get them?
Yes, on every plan. AEO (answer engine optimization) means answer-first copy and FAQ blocks that search features and voice assistants can lift. GEO (generative engine optimization) means making your site easy for AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews to read and cite, with an llms.txt file and consistent, factual naming. Nobody can guarantee an AI mention; this is the groundwork that makes one more likely.
Do you add schema markup?
Yes. Every page carries JSON-LD structured data for its type: Organization or LocalBusiness, Service, FAQPage and BreadcrumbList, with Review markup only for real, verified reviews. It is generated from what the page shows, so it never drifts.
Which legal and policy pages come with my site?
A privacy policy, terms of use, a cookie policy with a consent banner that holds analytics and marketing scripts until a visitor agrees, and an accessibility statement. Auction sites also get sale terms and as-is conditions, buyer fee and deposit terms, and required title-status and odometer-status fields on every listing.
Does that make my site legally compliant?
It helps you meet common US obligations, but no website provider can guarantee compliance and we do not give legal advice. We write the pages from your details; your attorney should review the wording, and your sale terms, fees and vehicle determinations always come from you.
What do the weekly articles cover?
Researched articles covering questions buyers and consignors search before they search your name: what a title-status flag means, how a buy fee works, how an arbitration window functions, what a dealer-only lane requires. Tiers 1 and 2 include 2 a week; tier 3 includes 3 a week at 2,500 to 3,200 words each.
Can I request specific article topics?
Yes, topic requests go through your client portal like any other revision. We also propose topics based on upcoming sales and common buyer questions in your sale formats.
See every feature working on one site
A live demo shows the run list, the condition report and the article program together, built for your kind of house.