A website that reads as carefully curated as the cars crossing the block
A classic and collector car auction website has to slow down where a wholesale site speeds up, because a buyer researching a matching-numbers engine or an original paint car reads provenance and documentation before they ever check the estimate.
Built for classic and collector car auction houses, not a generic auction template
If your house runs classic and collector car auction houses, the site is built around the terms, timelines and registration rules specific to that format, rather than a listing template built for a different sale type entirely.
Four problems specific to classic and collector car auction houses
Listings show a photo and a price estimate with no provenance, ownership history or documentation section.
There is no way to distinguish a no-reserve lot from a reserve lot at a glance, which matters more to a collector than to a wholesale buyer.
Consignor pages read the same as buyer pages, giving an owner considering consignment no reason to choose your house over another.
Auction results from past sales are not archived, so the site cannot demonstrate what similar cars have crossed your block for.
The pages built for classic and collector car auction houses
- 1Home
- 2Upcoming sale catalog
- 3One page per lot with provenance
- 4Consign a vehicle
- 5Reserve and no-reserve explained
- 6Past sale results archive
- 7Marque and era index
- 8Contact
Consignment inquiry form
Collects vehicle history, documentation on hand and photos from a prospective consignor, routed into your CRM for a specialist follow-up.
How does the AI Engine help classic & collector sales?
Answers consignment enquiries, viewing times and registration questions, and passes every provenance or value question to your specialists.
- AI receptionist for calls your team cannot take. Answers routine calls about sale times, registration requirements and lane information at any hour, and hands anything vehicle-specific to a person. Every conversation is available in a call-analysis PDF.
- AI chat widget on the site. A chat on every page that answers the same routine questions in writing and takes enquiry details for your team.
- AI answers on SMS, Messenger and Instagram. The same assistant replies to text messages, Facebook Messenger and Instagram DMs, and routes buyer registrations to your team.
- A2P 10DLC SMS registration handled. We file the carrier registration business text messaging needs in the US. Carrier fees are passed through at cost.
On Condition Report and Full Consignment.
What content gets published for you?
Articles on marques, eras and how collector sales work, plus, on Full Consignment, social posts and reels featuring upcoming lots.
Run List: 2 articles a week. Condition Report: 2 articles a week. Full Consignment: 3 articles a week.
What classic & collector houses report
A lot of our vehicle auction registration interest arrives after we close; the site finally accepts that. People leave the relevant details and see plainly when to expect a reply. The morning inbox is a work list now, not a puzzle.
We have only just started collecting this data for vehicle auction registration, and it has already changed our reviews. It shows which page an inquiry started on, not merely how many people visited. It establishes honest measurement without pretending to prove results.
The part I rate most highly is the form, not the visuals. It collects bidder type, sale date and vehicle reference up front, so the back-and-forth we used to do by reply has largely gone. It has quietly removed the slowest step in our intake.
What happens after you order?
- Order
You pay the first month
That starts the plan and books your build. No build fee is charged at this point.
- Call
One onboarding call
About 30 minutes on your lanes, sale formats, run list, domain and CRM. You leave with a launch date.
- Supply
You send what you already have
A recent run list, one condition report, lot photos, sale terms and fees. One person on your side approves pages.
- Build
We build and you review
Every page, registration, hosting, redirects and the compliance pages, with your notes gathered in the client portal.
- Launch
You approve, it goes live
Live in 7 to 15 days depending on plan. The build fee is invoiced only after you approve.
- Run
Weekly updates from then on
Run list changes, 5 revisions a month, articles every week, and on higher plans the AI Engine and Content Engine.
Every tier fits classic and collector car auction houses
- Run ListThe website, fully managed, live in 7 days
- Condition ReportEverything, plus the AI Engine, live in 10 days
- Full ConsignmentEverything, plus the Content Engine, live in 15 days
Questions from classic and collector car auction houses
Can a lot page hold documentation like a build sheet or ownership history?
Yes, a lot page template can carry a documentation section for build sheets, service records and prior ownership history alongside the photos.
Can reserve and no-reserve lots be filtered separately in the catalog?
Yes, catalog filtering can separate reserve and no-reserve lots, useful for collectors who specifically search for no-reserve sales.
Do you write provenance descriptions?
No, we build the page and its fields; provenance and history details come from your specialists, since that expertise has to come from someone who has researched the vehicle.
Can past sale results stay published with hammer details?
Yes, past results can archive with whatever detail you choose to publish, building a public record of your sale history over time.
Can consignors submit a car through the site?
Yes. A consignment enquiry form collects the car details and photos and routes them to your specialists.
Can we run a catalog for each sale?
Yes. Each sale can have its own catalog page listing its lots, which stays up as a results record afterwards.
Do reels and social posts come with the site?
On Full Consignment: 3 social image posts and 2 reels a week on upcoming lots and sales.
Will large photo galleries slow the site?
No. Photos are served at the right size for each device and pages are held to a 90+ PageSpeed standard.
See it built for classic & collector
A live walk-through, on your screen, of the site you would get.
Book a demoAlso built for: Dealer-only, Public auctions, Salvage