Frequently asked questions
Answers on the GetCarAuctionSites offer: what is included, revisions, articles, the AI Engine, hosting, domains, moving your current site and billing.
The offer
What do I actually get for the monthly fee?
A custom-coded website for your auction house: a run list page for every vehicle, lane and sale-day pages, a condition report layout, buyer registration connected to your CRM, managed hosting, weekly run list updates and researched articles. Run List covers the site itself; Condition Report adds the AI Engine; Full Consignment adds the Content Engine. Every plan carries the same one-time build fee, invoiced only after your site is live and approved.
How long until my site is live?
Launch takes 7, 10 or 15 working days depending on tier, starting after your onboarding call. The build fee is invoiced only once you have approved the finished site, never at signup.
Do you grade vehicles or set reserve prices?
No. We build the page and layout your condition report lives on, but the grading, inspection, reserve price and any valuation come from your team or an inspection service you already use. We are not a licensed auctioneer, dealer or vehicle inspector.
Is the site guaranteed to be fast?
Yes, every plan guarantees a 90+ Google PageSpeed score on mobile and desktop, maintained as an ongoing standard because pages are custom coded rather than built on a page builder or template platform.
Do you work with auction houses in my state?
Yes. We work remotely with vehicle auction houses anywhere in the United States, including Texas, Florida, California, Georgia, Pennsylvania, Ohio, Arizona and North Carolina.
Why not use GoHighLevel, WordPress or Wix instead?
Any of them can work if someone on your team has time to build and maintain the site every week. We build it around the run list and condition report and keep it current for you. Our compare pages set out, fairly, when each option is the better fit.
Getting started
What happens on the onboarding call?
One call to walk through your lanes, sale formats, current run list and any existing branding, so we can plan the site structure before building starts. It typically runs under an hour.
Who provides the vehicle photos and condition notes?
You or your inspection team provide the photos and condition details, since that judgment has to come from someone who has looked at the vehicle. We build the layout, fields and page those details display on.
Do I get access to a portal after launch?
Yes. Every client gets a portal on the day the site goes live, used to request revisions, raise support tickets, send files and message the team, all from one place.
Revisions and the client portal
How do revisions work?
5 revisions are included every month with no size limit per revision, from a single status change to a full run list refresh. Additional revisions are a flat $20 each, with no hourly billing, completed within 2 to 5 working days.
Do unused revisions carry over to the next month?
No, unused revisions do not roll over. The monthly count resets, which keeps the plan simple to track rather than accumulating a balance to manage.
How do I submit a revision request?
Through your client portal, available the day your site goes live. Requests are tracked there alongside support tickets and any files you send us.
Articles
What do the weekly articles cover?
Researched articles covering questions buyers and consignors search before they search your name: what a title-status flag means, how a buy fee works, how an arbitration window functions, what a dealer-only lane requires. Tiers 1 and 2 include 2 a week; tier 3 includes 3 a week at 2,500 to 3,200 words each.
Can I request specific article topics?
Yes, topic requests go through your client portal like any other revision. We also propose topics based on upcoming sales and common buyer questions in your sale formats.
Are the articles cited or fact-checked?
Yes, every article cites its sources, and no statistic appears without one. We do not publish invented figures or present a grading scale as an industry standard.
The AI Engine
What does the AI Engine actually do?
Included on Condition Report and Full Consignment, it answers routine questions through site chat, SMS, Messenger and Instagram at any hour: sale times, registration requirements, general lane information. Anything specific to a vehicle's condition, value or title status is handed off to your team rather than answered by the assistant.
Is A2P 10DLC carrier filing for SMS included?
Yes, it is handled as part of setup on any plan that includes the AI Engine, so SMS messaging is compliant from launch rather than something you have to file separately.
Can I review what the AI Engine answered?
Yes, every conversation is available through a call-analysis PDF, so nothing handled overnight or off-hours is invisible to your team the next morning.
Speed, search and AI answers
Can a faster website lower what I pay for Google Ads?
It can help. Google Ads rates keywords with a Quality Score, and landing page experience is one of its three components, so a fast, relevant page is part of earning a better score, which can lower cost per click. More of the clicks you pay for also stay long enough to register. We hold every page to a 90+ PageSpeed standard, but we never promise a specific cost or ranking.
What is AEO and GEO, and do I get them?
Yes, on every plan. AEO (answer engine optimization) means answer-first copy and FAQ blocks that search features and voice assistants can lift. GEO (generative engine optimization) means making your site easy for AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews to read and cite, with an llms.txt file and consistent, factual naming. Nobody can guarantee an AI mention; this is the groundwork that makes one more likely.
Do you add schema markup?
Yes. Every page carries JSON-LD structured data for its type: Organization or LocalBusiness, Service, FAQPage and BreadcrumbList, with Review markup only for real, verified reviews. It is generated from what the page shows, so it never drifts.
Will you build location pages for my area?
Yes, on your site: pages for the cities and regions your sales actually draw from, each with real sale details for that area, never a template with the town name swapped. They help you show up for local searches such as a car auction near a specific city.
How long until the site ranks?
Local rankings usually start to show 3 to 5 months after launch, depending on competition in your area and how much your sale formats are searched. We never promise a position.
Compliance pages
Which legal and policy pages come with my site?
A privacy policy, terms of use, a cookie policy with a consent banner that holds analytics and marketing scripts until a visitor agrees, and an accessibility statement. Auction sites also get sale terms and as-is conditions, buyer fee and deposit terms, and required title-status and odometer-status fields on every listing.
Does that make my site legally compliant?
It helps you meet common US obligations, but no website provider can guarantee compliance and we do not give legal advice. We write the pages from your details; your attorney should review the wording, and your sale terms, fees and vehicle determinations always come from you.
What about text messaging rules?
Any form that collects a phone number carries opt-in wording written with the Telephone Consumer Protection Act (TCPA) in mind, and on plans with the AI Engine we file A2P 10DLC carrier registration for you. You remain responsible for consent and opt-out records for your own messages.
Is the site accessible?
It is built with the Americans with Disabilities Act (ADA) and WCAG 2.2 AA in mind: keyboard access, visible focus, contrast in light and dark, labeled forms and reduced-motion support, and it launches with an accessibility statement.
Hosting and management
What does managed hosting include?
Cloudflare hosting with SSL, a global CDN, DDoS protection and unmetered bandwidth, all included in the monthly fee with nothing itemized separately.
What happens if the site goes down?
Hosting runs on Cloudflare's global network, built for high availability, and our team monitors the site as part of the managed plan. Issues are addressed as part of your ongoing service, not billed as emergency work.
Domains
Is a domain included?
Yes, one domain is registered in your name for as long as your plan stays active, or we point an existing domain you already own at no extra charge.
What happens to the domain if I cancel?
A domain registered in your name stays yours; you retain control of it after cancellation. If we pointed an existing domain you owned, nothing changes on your end.
Moving from your current site
I already have a website. What happens to it?
We review your current site during onboarding, migrate what is worth keeping, and set up redirects from old URLs to their new equivalents, so a bookmarked run list link or an indexed page is not lost in the move.
Billing and cancellation
When is the build fee charged?
The $697 one-time build fee is invoiced only after your site is live and you have confirmed you are satisfied with it. It is never charged at signup.
What is your cancellation policy?
Email us at least 2 business days before your next invoice date, during business hours (9:00 to 17:00 Central, Monday to Friday, excluding US public holidays), and no further invoice is raised. A weekend email does not count toward the 2 business days for a Monday or Tuesday invoice.
Are payments refundable?
All sales are final except a duplicate or incorrect charge reported within 30 days. The build fee is refundable only before build work starts; the monthly fee for the current billing period is non-refundable once charged.