Rental fleet de-fleeting auction
Vehicle auction registration within easy reach on a phone
A rental fleet de-fleeting auction in Springfield, Missouri, 5 staff, one locally managed operation. 4 changes to how it handles vehicle auction registration online, handed over 15 working days after content approval.
What was the starting point?
On a desktop the vehicle auction registration section was easy enough to browse. On a phone it collapsed into a deep menu, and the contact link hid well below the fold.
!The problem
For vehicle auction registration, visitors abandoned the menu halfway and phoned instead, doubling the work: they browsed, failed, and then called to be guided.
What did we build for the rental fleet de-fleeting auction?
The mobile layout was rebuilt around a short navigation path covering an overview, registration requirements and vehicle condition notes and a prominent inquiry button. Content blocks were rearranged to match the order visitors actually ask about things.
UsedMobile navigation
UsedShort page sections
UsedVisible contact action
UsedReadable text sizing
Where this lives in the product: pages that open before a lane finishes the next car, pages built around lane, sale day and sale format.
How long did it take?
15 working days after content approval, including staff review and handover.
- Approve
Content approved
The rental fleet de-fleeting auction signed off the content. The working-day count starts here, not at the first call.
- Build
The build
Mobile navigation, Short page sections, Visible contact action, Readable text sizing. Each part built to the brief above.
- Review
Staff review
Staff at the auction house checked the result before anything went live. Changes went back through the same review.
- Hand over
Handover on working day 15
The team took the finished work over 15 working days after content approval, with staff review and handover included in that count.
What changed for the auction house?
Day to day with vehicle auction registration, phone visitors complete the journey the site always intended. Staff share one link during calls instead of describing a route through menus.
When somebody rings about vehicle auction registration, I send one link and tell them exactly where to tap. The guided tour of our menu is no longer part of the call.
See your sale-day lanes built into a real site
From $127 a month, plus a $697 build fee charged only once your site is live. No pressure, no countdown timer, just a 30-minute walkthrough.
Questions about case 02
What kind of auction house was this?
A rental fleet de-fleeting auction in Springfield, Missouri, with 5 staff, one locally managed operation. We describe clients by type, size and region rather than by name, so the business is not identified on this page.
How long did the work take?
15 working days after content approval, including staff review and handover. The clock starts when the content is approved, so time spent gathering material beforehand is not counted.
What did the build include?
The mobile layout was rebuilt around a short navigation path covering an overview, registration requirements and vehicle condition notes and a prominent inquiry button. Content blocks were rearranged to match the order visitors actually ask about things. The parts used were: mobile navigation, short page sections, visible contact action, readable text sizing.
Could the same work suit my auction house?
Often, if your registration inquiries look like the ones described here. In a short walkthrough we look at what your site and inbox do today and say plainly whether this kind of change is worth making. Plans start from $127 a month.
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A site built for vehicle auctions, live in 7 days
Plans from $127 a month. A live walkthrough shows you the run list, the condition report and the registration flow, built for your kind of sale.